Autotrader Brings its A-Game with New B2B Campaign

09/22/2015

Campaign emphasizes how the new Autotrader is uniquely positioned to help dealers succeed in connecting with--and influencing--today's car shoppers.

ATLANTA, Sept. 22, 2015 /PRNewswire/ -- Autotrader is bringing its A-Game to help dealers bring theirs. That's the concept behind Autotrader's new B2B advertising campaign, "Bring Your A-Game," which launched this month. More than a campaign slogan, "Bring Your A-Game" is a rally cry for dealers that captures the raw emotion of working hard, giving it everything you've got, and ultimately, winning. It also embodies the internal motivation for everyone at Autotrader to continue delivering best-in-class products and services that help dealers succeed in the ever-evolving car shopping environment.

"Dealers should have high expectations of their business partners, and this campaign is as much a commitment to them that we will bring our A-Game as it is a statement on how we are uniquely equipped to help them bring theirs," said Jared Rowe, who leads Autotrader as president of the Cox Automotive Media Division. "We have the industry's most well-trained sales force that partners closely with our dealer customers every day to deliver a strong portfolio of digital marketing solutions, actionable insights and local market guidance—all with the goal of helping our dealers connect with, and influence, the millions of highly engaged car shoppers on our site."

Through print, digital and multimedia creative assets, the "Bring Your A Game" campaign showcases the essence of the new Autotrader and highlights four key strengths that differentiate it from the competition:

Digital Marketing Solutions: Autotrader offers a comprehensive portfolio of solutions that enables dealers to develop effective digital marketing strategies to build their brands, drive traffic and connect their online and in-store experiences.
Shopper Insights: Autotrader's unique and leading insights help dealers stay on top of consumer trends and better connect and engage today's empowered shoppers.
Local Market Guidance: Autotrader helps dealers understand their local markets with the most relevant information about their local market, shoppers and competition to help inform savvy business decisions.
Audience & Influence: Dealers can reach the biggest online car buying and selling marketplaces with the most engaged, local shoppers.

As a part of the continuing reinvention of Autotrader that has occurred under Rowe's leadership, Autotrader is evolving from being a marketplace that is focused on inventory and price to a matchmaker that will enable dealers and consumers to connect on the third dimension of the car shopping process—experience.

"We will continue bringing our 'A-Game' to our customers by enabling them to connect with buyers in new and different ways," Rowe continued. "As we evolve our site to give dealers more, and better, options to communicate their unique selling propositions, we are equally focused on the experience that dealers have in doing business with us. Our goal is that the new Autotrader—new in attitude as well as in appearance—will be even more satisfying for dealers."

For more information, go to Agame.autotrader.com.

About Autotrader
Created in 1997, Atlanta-based Autotrader is the Internet's ultimate automotive marketplace. As a leading resource for car shoppers and sellers, Autotrader aggregates millions of new, used and certified pre-owned cars from thousands of dealers and private sellers and provides expert articles and reviews. Autotrader, which also operates the AutoTraderClassics.com auto marketing brand, is wholly owned by Cox Automotive. Additionally, Cox Automotive owns Kelley Blue Book (KBB.com®), Manheim Auctions as well as companies that provide a full suite of software tools that help dealers and manufacturers manage their inventory and advertising online: vAuto®, HomeNet Automotive®, VinSolutions®, AIS Rebates™, Genius Labs® , NextGear Capital® and Haystak™. Cox Automotive is a subsidiary of Cox Enterprises. For more information, please visit http://press.Autotrader.com.